Details Syllabus for Three Semester In Campus MBA Course under NU

National University

Syllabus for Three Semester MBA Course

In Campus M.B.A Syllabus, 2014-15

First Semester
Subject Code : 2311	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Strategic Management
The strategic management process : An overview Strategy formulation : External analysis Strategy formulation : Internal analysis Building competitive advantage : Through functional-level strategy Building competitive advantage :  Through business-level strategy Corporate strategy : Horizontal and vertical integration and strategic outsourcing Corporate strategy : Diversification acquisition and internal new venture Competitive strategies in different industry environment Competing in foreign market. Strategies in the global environment Designing strategic control systems and organizational culture Corporate culture and leadership : Keys to effective strategy execution Recommended Books: Arther A Thomson Jr & A.J. Strickland, Strategic Management : Concepts & Cases; McGraw-Hill Irwin Charles W.L. Hill & Gareth R. Jones, Strategic Management: An Integrated Approach, All India Publishers
Subject Code : 2312	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Cost & Management Accounting
Management accounting and business environment Cost concepts, classification and statement of cost of good manufactured, Cost of goods sold & income statement. Accounting for Material  Accounting for Labour  Accounting for Manufacturing overhead Methods of Costing : Job order & Process costing. Cost behavior: analysis and use Cost-volume-profit relationships Variable costing Profit planning. Recommended Books: Garrison : R.H. And Noreen, E.W. Managerial Accounting, Irwin, McGraw-Hill, Goston. Charles T. Horngren, Srikant M. Datar       Madhav V. Rajan : Cost Accounting: A Managerial Emphasis (Latest Edition). Upper Saddle River, New Jersey: Prentice Hall Intermediate Accounting (Hoboken, New
Subject Code : 2313	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Global Marketing & Brand Management
A. Global Marketing Global Marketing Management : Planning and  Organization: Planning for global markets, Alternative market entry strategies, Organizing for global competition. The Cultural Foundation: The meaning of culture, culture across countries, culture & how to do business, culture & negotiations, the limits to cultural sensitivity. Global Segmentation & Positioning: The global marketer’s mindset, global market segmentation, targeting segments, global product positioning, global STP strategies. Decisions on Global Product Policy:  Products and services for consumers and businesses, Product modification or standardization, Branding, Packaging, Brand name and trademark protection. Pricing Decision for Global Markets : Pricing policy, Approaches to global pricing, Price escalation, Approaches to lessening price escalation, Counter trade as a Pricing Tool, Transfer pricing strategy, Price quotations, Administered pricing. Logistics and Channel Decisions for Global Markets : The meaning and benefits of logistics, Different types of logistics and their uses in international marketing, Channel of distribution structures, Distribution pattern, Alternative middleman choices, Factors affecting choice of channels. Promotion Decision in Global Marketing : The  international world of advertising, pros & cons of global advertising, the global advertiser’s decisions Recommended Books : Warren J. Keegan, Global Marketing Management, Latest edition, Prentice Hall, India, Douglas Lamont, Global Marketing Strategy, Tata McGraw Hill, Latest edition. B. Brand Management Brands and Brand Management: Definition of brand, Why do brands matter| Can anything be branded like networks, soft drinks and electrical equipment, Branding challenges and opportunities, Brand equity concept, Strategic brand management. Customer-Based Brand Equity and Brand Positioning: Customer based brand equity, Brand equity, Brand knowledge, Sources of brand equity, Building a strong brand, Identifying & establishing brand positioning and guideline. Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, Options and tactics for brand elements. Designing Marketing Programs to Build Brand Equity: New perspectives on marketing, Product strategy, Pricing strategy, Channel strategy. Integrating Marketing Communication to Build Brand Equity: Information processing model of communication, Marketing communication options, Developing integrated marketing communication programs. Designing and Implementing Branding Strategies: Brand-product matrix, Brand hierarchy, Designing a branding strategy. Recommended Book: Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, Pearson Prentice Hall, Pearson Education, 3rd edition, 2008.
Subject Code : 2314	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Management of Financial Institutions
Nature of Financial Institutions and Its Importance Financial Service Industry and Financial Markets Risk of the Balance Sheet Credit and Portfolio Loan Sales and Asset Securitization Liquidity Liability and Liquidity Management Market Risk Measurement and Management Off Balance Sheet Risk Management of Other Risk Bank Performance Measurement Recommended Books: Cornett, M. and Saunders, A., Fundamentals of Financial Institutions Management 5th Edition, Irwin McGraw-Hill Inc., 2006 Rose, P., Commercial Bank Management-5th Edition, Irwin McGraw-Hill Inc., 2001
Subject Code : 2315	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Financial Analysis and Control
Course contents: Framework and Need for Financial Statement Analysis, Financial Information and Capital Markets, Objectives of FA, Demand for and Supply of Financial Statement Information, Regulatory and market forces, Costs associated with Disclosure. Accounting Information Financial Equilibrium Free cash flow and Sustainable Growth Ratio Analysis- Liquidity, Solvency/leverage, Profitability/Efficiency of Assets Ratio, DuPont Analysis,-Assumption and Properties of Financial Ratio Cross-sectional analysis of FSA-Criteria used to select peer groups, Aggregation options in cross-sectional analysis, Industry Comparisons of financial Ratio Time-Series analysis of FSA-Issues & Approaches Earnings Management and Smoothing Analysis of Financial Statement A Synthesis-Adjusted Financial Ratio Projection of Financial Requirements Pro-forma statement , Financial Planning and Forecasting, Distress Analysis and Financial Information; Quantitative Scoring Model Credit Rating Score; LRA analysis-assessment of business risk Financial Control-Corporate governance and Financial control; Control system for social and economic management; Financial control of portfolio management decisions Recommended Books: Business Analysis & Valuation Using Financial Statement, 2nd ed; Palepu, Bernard & Healy; South-Western, 2000 George Foster, Financial Statement Analysis-2nd Edition, 1998 Penman, S.H. Financial Statement Analysis and Security Valuation-4th Edition,2010.
Secend Semester
Subject Code : 2321	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Research Methods
Fundamental of Research Basic Concepts and Issues in Research Research process Designing a Study Sampling and Sample Design Data Collection : Tools and Techniques Statistical Tools in Research Reliability and Validity in Managements Hypothesis Developing Proposal and writing Report Data Analysis Monitoring and Evaluation Recommended Books: Cooper, Donald R. and Schindler, Pamela S. `Business Research Methods’ Irwin Islam, N.M `Introduction to Research Methods’, Mullick & Brother
Subject Code : 2322	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Theory and practices of International Business
Introduction to international business An overview of globalization International trade theory The political economy of international trade Foreign direct investment (FDI) The  political economy of FDI Regional economic integration Negotiations and diplomacy in international business The foreign exchange market The international monetary system The global capital market The strategy of international business Entry strategy and strategic alliances. Recommended Books: Charles W. L. Hill, International Business- Competing in the Global Market Place, Irwin McGraw Hill John D. Daniels, Lee, H. Radebaugh and Daniel P. Sullivan, International Business: Environment and Operations, Pearson Education, Singapore.
Subject Code : 2323	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Management Information Systems
Foundation of information systems in business: organizational, technical, psychological and behavioral Computer based information systems, user requirements, analysis and specification of systems requirement E-business: How business use information systems Achieving competitive advantage with information systems Managing knowledge and enhancing decision making Telecommunications, the internet and wireless technology Foundation of business intelligence – data based and information management Ethical and security issues in information systems Recommended Books: Laudon K, c and Lane P. Laudon, Management Information Systems: Managing the Digital Firm, Prentice Hall India James O’ brien, Introduction to Information Systems, McGraw-Hill, U.S.A
Third Semester
Subject Code : 2331	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Econometrics
Introduction to forecasting; Review of basic statistical concepts, Exploring data patterns and choosing a forecasting technique; Moving averages and smoothing methods; Time Series and their Components; Stationarity, autocorrelation and partial autocorrelation; Properties of an AR (I) model; Properties of an MA(I) model; ARMA model; Lag operator & eigenvalues analysis; Seasonal ARMA & ARIMA models; Unit root test I: concept & test strategies; Forecasting & forecast evaluation; ARCH models I: concept, symmetric volatility models, asymmetric volatility models Recommended Books: John E. Hanke and Dean W. Wichern, Business Forecasting-8th Edition. Spyros Makridakis, Steven C. Wheelwright and Victor E. Mcgee, Forecasting-Methods and Applications, 2nd Edition.  Enders & Walter, Applied Econometric Time Series-3rd Edition.
Subject Code : 2332	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Corporate Governance
Corporate Governance; Stakeholders’ interests; Impact of size; Key people: chairman, board of directors, executives and non-executive directors; Future influences; New approaches to corporate governance: golden rules, strategic process, internal and external analysis, stakeholder analysis, formulating strategy and implementation; legal framework. Recommended Book: Kendall, N and Kendall, A Real-world Corporate Governance, Pitman Publishing , 1998.
Subject Code : 2338	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Thesis
Subject Code : 2339	Marks : 100	Credits : 4	Class Hours : 60
Subject Title :	Viva-voce

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